Distribution: In-Store Point of Sale Handout Coupons ;
Direct Mailer/Flyer/Newspaper Coupons;
Coupon Return of Investment (ROI)
2. Online shopping
delivers the convenient for customers
increases many customers and expand the market share
package uniformity strategy
promotional discounting strategy
The Efficient Consumer Response (ECR)
Social media, such
care policy. But central government does not assist them enough. So the city governments'
budget are on the brink of being exhausted and there is not enough money to do the welfare.
Central government vs City government :
1) Raising funds 2) Responsibility 3)Welfare importance 4) Budget management.
Erase city government's features.
Welfar
care, hair care, hand & food line due to current trend which is tarketing whole body.
(2) Price
① Middle and low price
They establish price 1000 to 16000 won. But they intended to promote low price policy that makes the average of price about 3,000~4,000 won. This price is possible because they reduced the cost of the product and cut down distribution channel.
By keep advertising the conc
distribution efficiency, which will encourage rural consumption and unleash the huge potential of the vast rural market.
2-3. The rise of the middle-class
A rapidly growing middle class has emerged. According to the National Bureau of Statistic of PRC (NBS), middle class refers to those with annual household income of 60,000 yuan (USD 7,230) to 500,000 yuan (USD 60,240). This group of people
responsibility, we have Yuhan-Kimberly which is one of the pioneers in our nation to practice social responsibility into their management. That is why we chose this corporation especially in this critical juncture where customers very much care about social responsibility when making their choices.
1.2 Company Introduction
Yuhan-Kimberly was established in 1970 by Mr. Yu II-Han as a joint ven